Deepening our Commitment to Strategic Marketing Automation in Higher Ed
We have some exciting news! Viv Higher Education has joined HubSpot’s Solutions Provider Program. HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.
The Solutions Partner Program is an ecosystem of experts that offer marketing, sales, customer service, web design, CRM, and IT services. It’s a global community that believes putting customers first is the key to growth, and enables its members to offer a wide breadth of more sophisticated solutions across the entire customer experience.
Why does this matter?
Marketing technology is vital in helping colleges and universities develop the best possible experiences for their leads, applicants, students, and other target audiences. HubSpot is one of the CRMs, along with Slate and Salesforce, that has changed the way our clients are able to engage with their audiences and deepen relationships with them.
A Client Success Story
One of our clients, a highly-ranked institution in New England, was already using HubSpot but needed assistance to fully grasp the breadth and depth of tools available to them. The Viv Higher Education team helped this client understand and clean up their forms, lists, workflows, and landing pages.
After working with this client to streamline their data and processes, we helped them leverage HubSpot to launch portfolio and program-specific landing pages. These landing pages have led to a greater number of leads generated YOY for legacy and new programs.
Paving the Future for Strategic Marketing Automation
Becoming a Hubspot Solutions Provider makes it even easier to help our clients harness its CRM and marketing automation power. We are now better able to tap into Hubspot’s resources and expertise and can help clients ramp up with increased speed and less friction.
If you’re looking to unlock more value from Hubspot in your business, or are considering how Hubspot might help you engage with your leads and applicants, simply reach out to us here.