Insights

Insights Insights

Check out ExecU a podcast hosted by our own Suzan Brinker. Listen Now
Differentiation in the Higher Ed Market
MessagingStrategyHigher Ed Leaders
Differentiation in the Higher Ed Market
A Marketing Budget Formula for Your Graduate Program's Success
MessagingStrategyHigher Ed Leaders
A Marketing Budget Formula for Your Graduate Program's Success
Positioning Your School for Success in the Growing Alternative Credentials Market
MessagingStrategyHigher Ed Leaders
Positioning Your School for Success in the Growing Alternative Credentials Market
Beyond College Rankings: How Content Marketing Can Help Prove Your Value
CreativeStrategyContent
Beyond College Rankings: How Content Marketing Can Help Prove Your Value
The Future of Higher Education: Gen Z Sees Opportunity Beyond the Four-Year Degree
News
The Future of Higher Education: Gen Z Sees Opportunity Beyond the Four-Year Degree
Are You Ready for the Enrollment Cliff? Expert Tips to Prepare Your Institution
StrategyHigher Ed Leaders
Are You Ready for the Enrollment Cliff? Expert Tips to Prepare Your Institution
Struggling to Generate Leads from LinkedIn for Higher Education Marketing?
StrategyMedia
Struggling to Generate Leads from LinkedIn for Higher Education Marketing?
Is Your Agency Working for You?
StrategyMedia
Is Your Agency Working for You?
Reporting Social Media Metrics That Matter: Telling Your Story to a Non-Social Savvy Audience
ResourcesMedia
Reporting Social Media Metrics That Matter: Telling Your Story to a Non-Social Savvy Audience
Launching Google Analytics 4 (GA4) in Higher Ed
NewsCRMMedia
Launching Google Analytics 4 (GA4) in Higher Ed
Viv Higher Education is now a HubSpot Solutions Provider!
NewsCRM
Viv Higher Education is now a HubSpot Solutions Provider!
Working at Viv Higher Education
EmploymentBelonging
Working at Viv Higher Education
Reach Out – We’re Always Interviewing! Do you have experience working in higher education marketing, communications, or enrollment management? Do you crave an environment of collaborative positivity, in which team members can be themselves and […]
Fostering a Culture of Creativity at Viv Higher Education
CreativeStrategy
Fostering a Culture of Creativity at Viv Higher Education
Using TikTok in Higher Education Marketing: An Interview with Emily Newhall
CreativeStrategy
Using TikTok in Higher Education Marketing: An Interview with Emily Newhall
Building a Landing Page for Higher Education Marketing
ResourcesCRMStrategyMedia
Building a Landing Page for Higher Education Marketing
3 Things Higher Ed Professionals Should Anticipate in 2022
Creative
3 Things Higher Ed Professionals Should Anticipate in 2022
For higher ed professionals, every new year brings new challenges, technologies, and opportunities to work with. The Viv team has identified three key focus areas that will drive institutional marketing strategies in 2022. 1. Continuing […]
Quick Wins for Improving Speed-to-Lead in Higher Ed
ResourcesStrategy
Quick Wins for Improving Speed-to-Lead in Higher Ed
There are two things higher education marketers know are key to driving enrollment at their institutions. First, it is imperative to have a robust marketing strategy that attracts leads to your program from a variety of different channels. Second, institutions must have a strong program strategy to ensure that the programs they offer are the ones that reflect what students and their families are looking for. 
Strengths-based management makes our team successful – and you can be our newest addition!
CreativeStrategyHigher Ed Leaders
Strengths-based management makes our team successful – and you can be our newest addition!
Strengths-based management makes our team successful – and you can be our newest addition! By Emily Yanchuck Strength-based management allows teams in the workplace to focus on an individual’s personal strengths and cultivating them through […]
Preparing for the Future of Higher Ed Marketing | A Virtual Strategy Session
MessagingStrategyMedia
Preparing for the Future of Higher Ed Marketing | A Virtual Strategy Session
By Suzan Brinker, PhD What will matter most to prospective students when evaluating colleges and universities in the coming years? In last week’s webinar on preparing for the future of higher education marketing, we tackled […]
Higher Ed Leaders: Bailey Bushman
Higher Ed Leaders
Higher Ed Leaders: Bailey Bushman
Everyone’s higher education journey is a bit different. Some students know exactly what they want to major in when they head to college while others hope their first year of classes will help them decide what direction to take their studies. Some students have their hearts set on studying abroad in college while others would rather stay on campus and invest more time in student organizations or become resident advisors and mentors. 
Higher Ed Leaders: Mike Lampe, EdD
Higher Ed Leaders
Higher Ed Leaders: Mike Lampe, EdD
By Suzan Brinker, PhD “Every time you take a course into the online environment, you have to change your pedagogy to a certain extent.” Suzan Brinker spoke with Mike Lampe, EdD, about his journey into […]
Introducing: The Higher Ed Leader Series
Higher Ed Leaders
Introducing: The Higher Ed Leader Series
By Audra DeLaney  As higher education nerds, our team is fascinated by the stories of how college and university leaders got to where they are today. How did their upbringing affect their career path? What […]
What's Next for Mental Health on Campus
Messaging
What's Next for Mental Health on Campus
By Cordelia Miller Zoom school, social isolation, and constant worry over a deadly pandemic—it’s no surprise that mental health has been at the forefront of the national conversation around education for the last year and […]
The Why (and How) of Web Accessibility in Higher Ed
Creative
The Why (and How) of Web Accessibility in Higher Ed
By Cordelia Miller With so much chatter around accessibility in recent years, it’s easy to become numb to the word or check it off as “done” after a cursory audit. But higher ed marketers who […]