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Reach Out – We’re Always Interviewing! Do you have experience working in higher education marketing, communications, or enrollment management? Do you crave an environment of collaborative positivity, in which team members can be themselves and […]

For higher ed professionals, every new year brings new challenges, technologies, and opportunities to work with. The Viv team has identified three key focus areas that will drive institutional marketing strategies in 2022. 1. Continuing […]

There are two things higher education marketers know are key to driving enrollment at their institutions. First, it is imperative to have a robust marketing strategy that attracts leads to your program from a variety of different channels. Second, institutions must have a strong program strategy to ensure that the programs they offer are the ones that reflect what students and their families are looking for. 

Strengths-based management makes our team successful – and you can be our newest addition! By Emily Yanchuck Strength-based management allows teams in the workplace to focus on an individual’s personal strengths and cultivating them through […]

By Suzan Brinker, PhD What will matter most to prospective students when evaluating colleges and universities in the coming years? In last week’s webinar on preparing for the future of higher education marketing, we tackled […]

Everyone’s higher education journey is a bit different. Some students know exactly what they want to major in when they head to college while others hope their first year of classes will help them decide what direction to take their studies. Some students have their hearts set on studying abroad in college while others would rather stay on campus and invest more time in student organizations or become resident advisors and mentors. 

By Suzan Brinker, PhD “Every time you take a course into the online environment, you have to change your pedagogy to a certain extent.” Suzan Brinker spoke with Mike Lampe, EdD, about his journey into […]

By Audra DeLaney  As higher education nerds, our team is fascinated by the stories of how college and university leaders got to where they are today. How did their upbringing affect their career path? What […]

By Cordelia Miller Zoom school, social isolation, and constant worry over a deadly pandemic—it’s no surprise that mental health has been at the forefront of the national conversation around education for the last year and […]

By Cordelia Miller With so much chatter around accessibility in recent years, it’s easy to become numb to the word or check it off as “done” after a cursory audit. But higher ed marketers who […]

By Suzan Brinker, PhD Colleges and universities are facing tough challenges in the decade ahead, including a decline in high school populations to feed into undergraduate cohorts, a decline in international students due to the […]

By Suzan Brinker, PhD Adult learners are attractive prospects to colleges and universities as the undergraduate pool continues to shrink due to demographic trends and a volatile global political climate. Adult learners are defined not […]

By Cordelia Miller Since President Biden’s January 2021 inauguration, his administration’s push for action toward sustainability in the face of climate change has been a major part of our national conversation. In contrast to the […]

By Cordelia Miller Please note that this post was written in May 2021 as the situation around coronavirus continues to rapidly evolve. As many parts of the country and the world breathe a sigh of […]