News + Insights

News + Insights News + Insights

Launching Google Analytics 4 (GA4) in Higher Ed
NewsCRMMedia
Launching Google Analytics 4 (GA4) in Higher Ed
Viv Higher Education is now a HubSpot Solutions Provider!
NewsCRM
Viv Higher Education is now a HubSpot Solutions Provider!
Working at Viv Higher Education
EmploymentBelonging
Working at Viv Higher Education
Reach Out – We’re Always Interviewing! Do you have experience working in higher education marketing, communications, or enrollment management? Do you crave an environment of collaborative positivity, in which team members can be themselves and […]
Fostering a Culture of Creativity at Viv Higher Education
CreativeStrategy
Fostering a Culture of Creativity at Viv Higher Education
Using TikTok in Higher Education Marketing: An Interview with Emily Newhall
CreativeStrategy
Using TikTok in Higher Education Marketing: An Interview with Emily Newhall
Building a Landing Page for Higher Education Marketing
ResourcesCRMStrategyMedia
Building a Landing Page for Higher Education Marketing
3 Things Higher Ed Professionals Should Anticipate in 2022
Creative
3 Things Higher Ed Professionals Should Anticipate in 2022
For higher ed professionals, every new year brings new challenges, technologies, and opportunities to work with. The Viv team has identified three key focus areas that will drive institutional marketing strategies in 2022. 1. Continuing […]
Quick Wins for Improving Speed-to-Lead in Higher Ed
ResourcesStrategy
Quick Wins for Improving Speed-to-Lead in Higher Ed
There are two things higher education marketers know are key to driving enrollment at their institutions. First, it is imperative to have a robust marketing strategy that attracts leads to your program from a variety of different channels. Second, institutions must have a strong program strategy to ensure that the programs they offer are the ones that reflect what students and their families are looking for. 
Strengths-based management makes our team successful – and you can be our newest addition!
CreativeStrategyHigher Ed Leaders
Strengths-based management makes our team successful – and you can be our newest addition!
Strengths-based management makes our team successful – and you can be our newest addition! By Emily Yanchuck Strength-based management allows teams in the workplace to focus on an individual’s personal strengths and cultivating them through […]
Preparing for the Future of Higher Ed Marketing | A Virtual Strategy Session
MessagingStrategyMedia
Preparing for the Future of Higher Ed Marketing | A Virtual Strategy Session
By Suzan Brinker, PhD What will matter most to prospective students when evaluating colleges and universities in the coming years? In last week’s webinar on preparing for the future of higher education marketing, we tackled […]
Higher Ed Leaders: Bailey Bushman
Higher Ed Leaders
Higher Ed Leaders: Bailey Bushman
Everyone’s higher education journey is a bit different. Some students know exactly what they want to major in when they head to college while others hope their first year of classes will help them decide what direction to take their studies. Some students have their hearts set on studying abroad in college while others would rather stay on campus and invest more time in student organizations or become resident advisors and mentors. 
Higher Ed Leaders: Mike Lampe, EdD
Higher Ed Leaders
Higher Ed Leaders: Mike Lampe, EdD
By Suzan Brinker, PhD “Every time you take a course into the online environment, you have to change your pedagogy to a certain extent.” Suzan Brinker spoke with Mike Lampe, EdD, about his journey into […]
Introducing: The Higher Ed Leader Series
Higher Ed Leaders
Introducing: The Higher Ed Leader Series
By Audra DeLaney  As higher education nerds, our team is fascinated by the stories of how college and university leaders got to where they are today. How did their upbringing affect their career path? What […]
What's Next for Mental Health on Campus
Messaging
What's Next for Mental Health on Campus
By Cordelia Miller Zoom school, social isolation, and constant worry over a deadly pandemic—it’s no surprise that mental health has been at the forefront of the national conversation around education for the last year and […]
The Why (and How) of Web Accessibility in Higher Ed
Creative
The Why (and How) of Web Accessibility in Higher Ed
By Cordelia Miller With so much chatter around accessibility in recent years, it’s easy to become numb to the word or check it off as “done” after a cursory audit. But higher ed marketers who […]
Quick Wins for Higher Ed Competitor Research
MessagingStrategy
Quick Wins for Higher Ed Competitor Research
By Suzan Brinker, PhD Colleges and universities are facing tough challenges in the decade ahead, including a decline in high school populations to feed into undergraduate cohorts, a decline in international students due to the […]
Here’s What Adult Learners Look For in an Academic Program
MessagingStrategy
Here’s What Adult Learners Look For in an Academic Program
By Suzan Brinker, PhD Adult learners are attractive prospects to colleges and universities as the undergraduate pool continues to shrink due to demographic trends and a volatile global political climate. Adult learners are defined not […]
The State of Climate Change and Higher Education Today
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The State of Climate Change and Higher Education Today
By Cordelia Miller Since President Biden’s January 2021 inauguration, his administration’s push for action toward sustainability in the face of climate change has been a major part of our national conversation. In contrast to the […]
Communicating to Prospective Study Away Students as the World Reopens
NewsMessaging
Communicating to Prospective Study Away Students as the World Reopens
By Cordelia Miller Please note that this post was written in May 2021 as the situation around coronavirus continues to rapidly evolve. As many parts of the country and the world breathe a sigh of […]
The Power of LinkedIn Ads for Graduate Recruiting
StrategyMedia
The Power of LinkedIn Ads for Graduate Recruiting
By Cordelia Miller Whatever your goals for graduate recruiting—from expanding geographical brand awareness for an online program to generating leads for an open house to increasing the quality of your applicants—LinkedIn can help you get […]
How to Deliver the Online Experience Gen Z Students Expect
CRMStrategy
How to Deliver the Online Experience Gen Z Students Expect
By Cordelia Miller We all know that in today’s rapidly changing world, marketers–especially those working with younger populations–have to adapt to new digital platforms, or risk irrelevance. This is especially true in higher ed, where […]
How CRM Can Help Increase Application Quality and Yield in Higher Ed
CRMStrategy
How CRM Can Help Increase Application Quality and Yield in Higher Ed
By Cordelia Miller Throughout this series of blog posts on CRM best practices in higher ed, we’ve focused on how customer relationship management software can help future-proof your school—essential in today’s changing world. And what […]
Fostering Lifelong Relationships in Higher Ed with CRM Software
CRM
Fostering Lifelong Relationships in Higher Ed with CRM Software
By Cordelia Miller As a higher ed marketer, you already know that building brand loyalty is essential for your school’s long-term health—including keeping alumni engaged and drawing in a great class of applicants every year. […]
What CRM Is Right for Your Higher Ed Department?
CRM
What CRM Is Right for Your Higher Ed Department?
By Cordelia Miller There are many options out there for CRM, or customer relationship management, software. Today, we’re taking a look at which CRMs are suitable for higher education to help manage relationships with prospective […]