Our Services
We are a full-service marketing agency for colleges and universities.
Our research-driven approach increases leads, applications, enrollments, and retention.
We are a full-service marketing agency for colleges and universities.
Our research-driven approach increases leads, applications, enrollments, and retention.
We can help identify your program's or institution's key competitors, understand how they are positioning and marketing their offerings, and define key differentiators to weave into your messaging.
We have deep expertise on key higher education audiences, including but not limited to undergraduates, graduates, adult learners, 1st gen students, military, B2B, and students of diverse background in the U.S. and abroad. Our approach to developing marketing personas is rooted in empathy and our ability to craft messaging and offers that remove obstacles for prospects.
It is critical to analyze where prospects and applicants are getting stuck in the funnel and map journeys from awareness to lead generation, to lead nurture and enrollment. We work with clients to identify pain points, and then build strategies to create a smooth recruitment experience.
Higher education marketing campaigns have the highest likelihood of success when they are designed around existing and emerging awareness of your institution and brand. We have worked with clients to conduct focus groups, surveys, and research to uncover hidden perceptions and biases about their brand. We partner with you to review all available data and plan your campaigns around geographic and demograpic awareness.
We can help you build a data-driven case for faculty and administrators on why a program may have to pivot its structure or positioning to grow enrollments.
We rely on extensive international strategy expertise for in-person and online higher education offerings to assist your team in identifying geos and crafting offers that will resonate locally.
We can assist you with desk research, expert interviews, on-ground and online focus groups, surveys, and quantitative message testing.
We can recruit representatives of your target audience to test and evaluate current user experiences on the web, and then help you improve user journeys for better lead generation and conversion.
We can help you develop automated email journeys that provide prospects with personalized and well-timed messages and calls-to-action, giving them what they need to take the next step in their enrollment journey. We have worked with clients to develop nurture streams rooted in key program- or course-specific information as well as written and video stories highlighting student experiences.
We can help you craft an effective speed-to-lead strategy that takes into account the needs of your specific target audience — and then implement it with your team. We have helped our clients implement speed-to-lead using a wide range of tactics including email, SMS, live chat, phone or video calls, and events.
Having a live chat functionality on your website and resourcing the chat with either AI or synchronous agent support (or a combination of both) can help remove barriers for prospects and increase conversion by up to 12%. We can help you develop chat scripts and implement Live Chat on your website and program pages so you don't miss out on opportunities to interact with your prospects.
We can work with you to design dashboards that connect in-platform paid and organic data with Google Analytics and Tableau, then create easy-to-digest visual dashboards that aid with decision making and create more efficient and effective marketing spends. Outside of those platforms, we can also help you leverage your student applicant or enrollment management systems to create visual dashboards and reports that help you learn from your data.
We collaborate with external partners that specialize in doing this work for various colleges and universities. We can help you build these capabilities with lean budgets and advise on the most effective approaches to building a robust enrollment management strategy.
We can work with you to develop a plan for the most effective approach to adding events to your enrollment management strategy and help you promote them to your prospects and leads.
We can work with your marketing team, faculty, and subject matter experts to build long-form content pieces that position your institution as a cutting-edge industry leader.
We can work with your marketing and web teams to refine or overhaul your website's information architecture and content. Our expert team will build sketches that clearly communicate your institution's or program's differenitators while taking your web platform's specifics and limitations into account.
We can help you build campaigns that provide the right content to diverse audiences at different stages of the funnel. Our team has helped clients implement engaging nurture streams, customized smart content, and strategic workflows in Slate, HubSpot, Constant Contact, Sendinblue, and MailChimp.
We can work with whatever resources you have to develop concepts, scripts, and robust videos that keep you at the top of the class.
Our expert copywriters have decades of experience in writing for a wide variety of audiences in the higher education space.
We can keep you connected with your audiences through SEO + SEM, retargeting, out-of-home advertising, and more. Our team of paid media strategists has experience targeting US and international audiences on platforms including Google, Microsoft, Naver, Baidu, Yahoo, Facebook, Instagram, LinkedIn, KakaoTalk, and Spotify. We also have the capabilities to facilitiate the launch of billboards and posters through our out-of-home contacts.
We can help your team set up search campaigns that target your audiences based on demographic metrics derived from your lead and enrollment data. We can also help you plan strategic tests of new audiences or geographic locations to best decide where to allocate your budget and see where your brand awareness is growing. Our team has experience running search campaigns across Google and Microsoft, as well as international platforms like Naver, Baidu, and Yahoo Japan.
Our team has extensive experience in SEO research and optimization across numerous higher education programs and portfolios. We can help you implement SEO tactics that keep you at top of mind (and search results!) for those interested in your offerings
We can help you determine the best paid social strategy and tactics for your audience and budget. Our media team is well versed in utilizing Facebook, Instagram, Twitter, LinkedIn, and internation platforms like Kakao Talk and others to make connections and remarket to prospects that are a fit for your programs.
We can help your team build personas to target, and provide a results analysis of your campaign that includes meaningful insights for your audiences. Our team is well-versed in running these campaigns for domestic and international prospects.
Since 2012, Viv Web Solutions has been building complex custom websites with organizations throughout the nonprofit sector and beyond. We can help you navigate through discovery, design, build, maintenance, and optimization of your new website.
We have experience in developing advertising for a myriad of print and digital channels, including Spotify, radio, billboards, magazines, and more. We pair your campaign goals with your institution's brand and message guidelines to develop pieces that you're proud to show off.
Our email templates keep your messaging looking collegiate and professional, while adhering to your university's brand guidelines.
We can help you build and refine ad landing pages, open house landing pages, and event landing pages with custom designs and carefully selected imagery — because every part of a page can impact conversion rates.
A well-designed asset can be the difference between a new lead and a missed opportunity. Our design portfolio spans catalogs, flyers, direct mail, stickers, and more.
Our team works as brand anthropologists to understand your “why” and then discover how to bring it to life for your customer. As veteran logo and graphic designers and copywriters, we execute to perfection.
Prospects' research processes extend beyond search: your institution's social presence can speak volumes about your programs, student body, and overall student experience.
To build an effective social media presence, it is key to have a thorough strategy that takes your audiences, content capabilities, and organizational goals into consideration. We can help develop this strategy and run effective social campaigns to build your brand and grab the attention of your future students at the right time.