Category: Resources

There are two things higher education marketers know are key to driving enrollment at their institutions. First, it is imperative to have a robust marketing strategy that attracts leads to your program from a variety of different channels. Second, institutions must have a strong program strategy to ensure that the programs they offer are the ones that reflect what students and their families are looking for. 

By Suzan Brinker, PhD In higher education, especially on the graduate side, weaker job markets have historically meant higher demand for university degrees. As the Covid-19 pandemic continues, ushering in an economic recession, the following […]

By Suzan Brinker, PhD Higher ed communicators are well aware of the challenge they are currently facing – the need to engage the campus community and drive applications into the funnel during a global pandemic. […]

By Suzan Brinker, PhD With attendees from multiple countries, including Ireland, the Netherlands, and the United States, we offered a webinar last week to discuss strategies and tactics for higher ed marketers and leaders as […]

As the Covid-19 pandemic continues and uncertainty about what the summer and fall will look like on campuses is growing, I had the opportunity to discuss strategic approaches to enrollment marketing on the Enrollify podcast […]

By  Suzan Brinker, PhD  Amidst growing competition across the higher ed sector, marketing has assumed an increasingly critical role in ensuring an institution’s success and survival. Jeff Salingo, a leading higher ed strategist and writer, […]

By Suzan Brinker, PhD  College and university marketers are starting to understand the importance of content marketing and how it can supplement paid search, paid social, and other digital enrollment marketing efforts to drive prospects […]