Category: Resources

Building a Landing Page for Higher Education Marketing
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Building a Landing Page for Higher Education Marketing
Quick Wins for Improving Speed-to-Lead in Higher Ed
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Quick Wins for Improving Speed-to-Lead in Higher Ed
There are two things higher education marketers know are key to driving enrollment at their institutions. First, it is imperative to have a robust marketing strategy that attracts leads to your program from a variety of different channels. Second, institutions must have a strong program strategy to ensure that the programs they offer are the ones that reflect what students and their families are looking for. 
Best Business School Websites
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Best Business School Websites
3 Higher Ed Value Props for a Recession
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3 Higher Ed Value Props for a Recession
By Suzan Brinker, PhD In higher education, especially on the graduate side, weaker job markets have historically meant higher demand for university degrees. As the Covid-19 pandemic continues, ushering in an economic recession, the following […]
5 Examples of Smart Higher Ed Messaging during the Covid-19 Pandemic
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5 Examples of Smart Higher Ed Messaging during the Covid-19 Pandemic
By Suzan Brinker, PhD Higher ed communicators are well aware of the challenge they are currently facing – the need to engage the campus community and drive applications into the funnel during a global pandemic. […]
Webinar Recording: Covid-19 and Protecting Your Enrollment Pipeline
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Webinar Recording: Covid-19 and Protecting Your Enrollment Pipeline
By Suzan Brinker, PhD With attendees from multiple countries, including Ireland, the Netherlands, and the United States, we offered a webinar last week to discuss strategies and tactics for higher ed marketers and leaders as […]
Enrollify Podcast Round-Up: Strategic Enrollment Marketing During a Global Pandemic
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Enrollify Podcast Round-Up: Strategic Enrollment Marketing During a Global Pandemic
As the Covid-19 pandemic continues and uncertainty about what the summer and fall will look like on campuses is growing, I had the opportunity to discuss strategic approaches to enrollment marketing on the Enrollify podcast […]
Resources
Why is Marketing Still a Dirty Word in Higher Education?
By  Suzan Brinker, PhD  Amidst growing competition across the higher ed sector, marketing has assumed an increasingly critical role in ensuring an institution’s success and survival. Jeff Salingo, a leading higher ed strategist and writer, […]
5 Steps to Increasing Enrollments  through Strategic Content Marketing
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5 Steps to Increasing Enrollments through Strategic Content Marketing
By Suzan Brinker, PhD  College and university marketers are starting to understand the importance of content marketing and how it can supplement paid search, paid social, and other digital enrollment marketing efforts to drive prospects […]
The most impactful ideas for protecting  your enrollment pipeline from Covid-19.
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The most impactful ideas for protecting your enrollment pipeline from Covid-19.
  Protecting your enrollment pipeline from Covid-19 By Suzan Brinker, PhD These are unprecedented times in higher education. Covid-19 has not only disrupted enrollment management methodologies, evicted students from campus, and forced a mass migration […]