Graduate students. Professionals. Parents. Donors. Deans. Gen Z and Gen Alpha. Viv helps higher education teams target what audiences need to hear, feel, and trust to move forward. Get the right strategy, targeting, placements, content, creative, campaigns, and nurture tactics for growth, whether you need higher education enrollment marketing, advancement for higher education, or something more.
Higher ed decisions are high-stakes, deeply personal, and rarely linear. Higher education enrollment marketing works best when it mirrors the emotional journey behind the decision, not just the demographic profile in the media plan. Every audience brings different motivations, doubts, timelines, pressures, and needs. Viv helps institutions move beyond templated student recruitment marketing and build higher education enrollment marketing strategies around the emotional stages of enrollment: Curiosity, Inspiration, Connection, Investigation, and Confirmation.
Find the growth challenge that looks most like yours.
Reach working professionals, employers, executives, and lifelong learners with executive education marketing strategy built around career momentum, applied learning, and ROI. Viv supports continuing education marketing with clearer audience targeting and positioning, sharper campaigns, and content that respects how busy adults make decisions.
Differentiate graduate programs, improve lead quality, and help prospects move from interest to inquiry, application, and enrollment. Viv connects higher education enrollment marketing work across message, media, content, and conversion so every touchpoint has an important job to do.
Help students and families understand your programs, value, support, and potential outcomes in a way that shows you get it. Our college enrollment marketing and student recruitment marketing work brings higher education enrollment marketing discipline to real decision pressure, especially when affordability, fit, flexibility, and trust matter more than ever.
Reach students, parents, counselors, and partners with stories and campaigns that make pre-college programs feel exciting, credible, safe, valuable, and worth the investment. For pre-college summer programs, we help teams speak to both the student who wants the experience and the parent who needs confidence.
Turn mission, research, community impact, alumni outcomes, faculty expertise, and donor priorities into stories that build trust, deepen engagement, and support institutional momentum. Viv connects advancement for higher education and higher education fundraising marketing with research, strategy, and campaigns that make impact concrete and human.
UChicago had little time to reverse lagging domestic applications across competitive master’s programs in computer science, financial mathematics, and environmental science. Viv had to learn the programs quickly without defaulting to generic STEM marketing. We conducted research, wrote and designed a new creative framework, rebuilt campaign architecture, optimized landing pages, launched a nurture stream, and scripted a portfolio video.
We are veterans in higher ed marketing.
Our team’s collective experience spans decades and continents:
95+ higher ed institutions
15+ countries
We selected Viv because of their comfort and experience marketing scientific degree programs. From the start, Viv listened thoughtfully to the obstacles we face and partnered to find solutions. They developed a strategy that allowed them to learn our program strengths quickly so they could hit the ground running, while also taking a more deliberate approach to interview, research, and deeply understand us.”
Questions higher ed teams ask about audience-specific growth
Higher education marketing agencies may partner with an entire institution or with a specific school, program, portfolio, or growth initiative. Viv works with colleges and universities, graduate and professional schools, executive and continuing education units, pre-college programs, and advancement teams. Each has different audiences and pressures, but all benefit from a partner who understands institutional complexity and can connect strategy, storytelling, campaigns, and conversion around a clear goal.
Enrollment marketing should begin with how a particular audience makes the decision. Undergraduate student recruitment marketing may need to speak to students and families about fit, value, belonging, and outcomes. Graduate prospects often weigh career momentum, faculty expertise, flexibility, and ROI. Working professionals need immediate relevance and respect for their time. Your audience should dictate not just the image in the ad, but also the message, proof, channels, timing, and follow-up.
In-person graduate programs can lead with immersion, campus resources, location, faculty access, and the professional network built through shared experience. Online and hybrid programs must prove that flexibility does not come at the expense of quality, connection, support, or career value. Higher education enrollment marketing should also make delivery details unmistakably clear, including live participation expectations, residencies, time commitments, technology, and how students build relationships with faculty and peers.
Start with clarity and trust. International prospects need to understand program fit, career outcomes, total cost, funding options, application requirements, timelines, and the support available before and after arrival. Consider targeting international students who are already in-country for undergraduate study. University enrollment marketing should also show belonging through real international student and alumni stories, not generic claims about global community. Make key information easy to find across markets and time zones, and coordinate marketing with admissions so prospects receive accurate, timely answers.
Executive education marketing serves people solving an immediate leadership or business problem, and the buyer may be the participant, an employer, or both. Unlike undergraduate or MBA recruitment, the decision often depends less on earning a degree and more on relevance, speed, faculty credibility, peer caliber, format, and immediate application. An executive education marketing strategy should make the business value concrete and give busy decision-makers a fast path from interest to registration.
Effective continuing education marketing starts with the student’s goals or career needs, not the course catalog. Show who the program is for, what problems it can help them tackle, how quickly they can use it, and whether it can stack into something larger. Support that promise with search-friendly program pages, employer and association partnerships, targeted campaigns, webinars or insight highlights, and timely nurture. Measure registrations and completion—not just inquiries—so the strategy improves around real outcomes.
Pre-college programs have at least two audiences: students looking for an exciting, meaningful experience and parents or guardians looking for safety, supervision, value, and a worthwhile outcome. Strong marketing shows the experience through student stories and visual content while making logistics easy to evaluate. For pre-college summer programs, start early, build relationships with counselors and community partners, and use deadline-based follow-up to turn family interest into completed registrations.
