Executive Education
at Babson College

A Content-First Approach to Executive Education Lead Generation


  • Long-Form Lead Generation Pieces
  • Digital + Print Advertising
  • Postcards, Flyers + Brochures
  • Website + Landing Page Copy
  • Nurture + Broadcast Emails
  • Video Strategy + Scripts
  • Social Media Content Creation + Management
Babson College Magazine Cover

Babson College, one of the nation’s top schools for entrepreneurship, offers open enrollment and custom courses and professional development for executives. We worked with them to develop rich content rooted in faculty research and expertise.


Standing out in a crowded executive education space

The key to forming and nurturing leads is content – especially so in the executive education space, where prospects want to understand how their learnings will directly translate into their careers.

One key way to develop insightful content is to leverage faculty member expertise.


Content that leaves learners hungry for more

The Viv team worked with Babson to identify topics of impact and then interviewed faculty members to distill their knowledge into content. The results spanned long-form gated content pieces, 20+ faculty feature videos for use in web, email, and social media campaigns. With an arsenal of this content, Viv developed the strategy for and launched the Babson Executive Education LinkedIn page.

The Results


net-new leads from toolkit promotion via social media and programmatic display


followers of the Babson Executive Education LinkedIn page gained solely through organic tactics

Working with the Viv team has been a game-changer for Babson. They skillfully and creatively tackle every challenge at hand, from lead gen to content to analytics. I am continually impressed with the high quality of their work and their ability to adapt their workflow based on shifting needs.
Robin Staley
Robin Staley - Senior DirectorEnrollment Marketing, Babson College