The key to forming and nurturing leads is content – especially so in the executive education space, where prospects want to understand how their learnings will directly translate into their careers.
Executive Education
at Babson College
A Content-First Approach to Executive Education Lead Generation
Services
- Long-Form Lead Generation Pieces
- Digital + Print Advertising
- Postcards, Flyers + Brochures
- Website + Landing Page Copy
- Nurture + Broadcast Emails
- Video Strategy + Scripts
- Social Media Content Creation + Management
More
Babson College, one of the nation’s top schools for entrepreneurship, offers open enrollment and custom courses and professional development for executives. We worked with them to develop rich content rooted in faculty research and expertise.
THE CHALLENGE
Standing out in a crowded executive education space
One key way to develop insightful content is to leverage faculty member expertise.
THE WORK
Content that leaves learners hungry for more
The Viv team worked with Babson to identify topics of impact and then interviewed faculty members to distill their knowledge into content. The results spanned long-form gated content pieces, 20+ faculty feature videos for use in web, email, and social media campaigns. With an arsenal of this content, Viv developed the strategy for and launched the Babson Executive Education LinkedIn page.
The Results
400+
net-new leads from toolkit promotion via social media and programmatic display
400+
followers of the Babson Executive Education LinkedIn page gained solely through organic tactics
Working with the Viv team has been a game-changer for Babson. They skillfully and creatively tackle every challenge at hand, from lead gen to content to analytics. I am continually impressed with the high quality of their work and their ability to adapt their workflow based on shifting needs.
