Webinar Recording: Covid-19 and Protecting Your Enrollment Pipeline

By Suzan Brinker, PhD

With attendees from multiple countries, including Ireland, the Netherlands, and the United States, we offered a webinar last week to discuss strategies and tactics for higher ed marketers and leaders as they help their institutions navigate the Covid-19 pandemic.

We discussed:

• How to reclaim your unique voice amidst growing repetition across the advertising space
• Post Covid-19 enrollment projections
• A framework for crisis management
• Survey data on emerging priorities for managing institutional budgets
• A roadmap for enrollment leaders for addressing messaging, audience needs, and programs
• The importance of strategic collaboration between marketing, admissions, and faculty
• Examples to illustrate the recommendations discussed

These are unchartered waters for higher education, and we are all in this together. A strategic approach to this crisis can strengthen your institution well beyond Covid-19. As always, let us know how we can help.