4 Must-Watch Webinars for Higher Ed Leaders Ready to Take Action
By Suzan Brinker, PhD Co-founder & CEO at Viv Higher Education
Higher education is changing fast. To keep up, leaders need more than awareness—they need practical tools and next steps. Our latest webinar series offers just that. These sessions are packed with insights for institutions ready to improve collaboration, lead through uncertainty, and build smarter strategies.
Missed the live sessions? No problem. You can catch all four replays below. Each one is designed to help you make progress right away.
1. Integrated Growth Planning: Connecting Strategy to Action
In this session, Suzan Brinker, Lauren Wamelink, and Audra DeLaney-Hall introduce the Integrated Growth Planning Model. This practical approach helps institutions:
- Connect strategy to execution with measurable results
- Use resources more efficiently across teams
- Take immediate action with seven proven steps
If your campus is ready to break down silos and get results, this webinar is a strong place to start.
2. Navigating Institutional Transitions: A Ten-Step Framework
Strategic partnerships, mergers, or closures are complex decisions. A clear plan makes all the difference.
Guest expert Melissa Richards, APR, walks through a ten-step framework designed to help leaders:
- Make decisions based on data and long-term goals
- Evaluate all options with structure and clarity
- Lead with confidence through challenging moments
If your institution is facing change, this session offers a practical roadmap forward.
3. Ten Things You Can Do Right Now: Maintaining Focus in Uncertain Times
Uncertainty can stall momentum. This session helps you get it back.
Suzan Brinker, Audra DeLaney-Hall, and Kate Jackson-Meyer, PhD, share ten actions that help leaders:
- Stay grounded and focused
- Lead with purpose instead of reacting to the moment
- Shift toward long-term transformation
If you’re looking for immediate, thoughtful steps, this conversation delivers.
4. Differentiating Your Brand in a Crowded Market
Today’s students expect more. Generic messaging is not enough.
In this session from the 2024 AMA Higher Ed Symposium, Suzan Brinker and the Viv team share a four-prong approach to marketing that works:
- Use research to understand what students really want
- Create human-centered stories using personas and video
- Build strategies that improve little by little each week
- Align your channels, content, and creative for better results
If you’re ready to move beyond one-size-fits-all marketing, this webinar is for you.
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