Answer Engine Optimization (AEO):
What It Is, Why It Matters, and How Higher Ed Teams Should Respond Now
What happens when prospective students turn to AI for answers instead of Google? Is your institution showing up?
As tools like ChatGPT, Perplexity, and Google’s AI-powered search reshape how students discover and evaluate colleges, higher ed marketers face a new challenge: earning visibility in the answers themselves.
In this on-demand webinar, the Viv Higher Education team breaks down answer engine optimization (AEO), what it means for enrollment marketing, and the opportunities and risks institutions should understand.
Watch the full webinar to discover practical steps your team can take in the next 30, 60, and 90 days to prepare for the future of search.
Webinar Archive
Some conversations are better live. Join us as we unpack the questions, trends, and challenges we’re hearing across higher education—or catch up on past sessions anytime.
Turning Faculty Expertise into Enrollments:
Creating Content That Differentiates
The New Rules of Higher Education Marketing:
Shifts Reshaping How Students Find and Choose Colleges
Beyond Lead Generation:
Creating Graduate Campaigns That Convert Throughout the Funnel
Answer Engine Optimization (AEO):
What It Is, Why It Matters, and How Higher Ed Teams Should Respond Now
