Building a Scalable Enrollment Engine
How we helped Simmons University
Simmons University partnered with Viv during a pivotal period of growth and transition to help build and scale its graduate enrollment marketing function. With a need to strengthen domestic lead generation and improve the effectiveness of student communications, Simmons sought a partner who could work collaboratively to establish strategy, define processes, and create a more connected and data-informed approach to enrollment marketing. From media planning to CRM optimization, our work focused on building a foundation that supports both immediate performance and long-term growth.
Research, Discovery & Strategy
Conducted intake, audience analysis, and messaging development to define a differentiated positioning framework and campaign architecture.
Media Planning & Execution
Developed and launched a cross-channel media strategy focused on domestic lead generation, with clear goals tied to lead quality and conversion.
CRM Communication Strategy (Slate)
Audited existing communications and designed a more personalized nurture experience, including message matrices, personas, and program-level journeys.
Email & SMS Campaign Development
Created modular campaigns across inquiry and applicant stages, aligned to program clusters and built for scalability and performance.
Landing Page Optimization
Refined web experiences to better align with campaign messaging and improve engagement and conversion.
Analytics & Dashboarding
Implemented reporting frameworks focused not just on volume, but on lead quality, intent, and downstream enrollment impact.
As Simmons’ first Director of Marketing for Graduate Programs, one of my first decisions was hiring Viv. From day one, they have operated as true partners in helping build and scale our enrollment marketing function. Their team did not simply execute campaigns; they helped establish strategy, processes, and standards during a critical period of growth and transition.” (+)
The account management team has been exceptionally flexible, highly communicative, and deeply invested in our success. They consistently demonstrate a strong commitment to their clients and take ownership of outcomes, not just deliverables. They look beyond surface-level performance metrics to evaluate lead quality, intent, and downstream conversion, ensuring our investments are driving meaningful enrollment impact. That level of rigor and partnership gives us confidence that our brand, budget, and growth goals are in expert hands.”
More Work
