Get a partner Who Lives the Mission

Suzan has dedicated her career to helping higher education initiatives build strong value propositions and communicating them to the right audiences. Her work spans enrollment marketing initiatives at Penn State, Northeastern, Babson, and Tufts. Having served as director of marketing in complex university settings, Suzan is excited to lead Viv Higher Education because it gives her the chance to build the agency partner she always wished she had.

Audra’s career in higher education marketing began at Bowling Green State University and Williams College, where she refined her skills on cross-functional teams dedicated to enhancing enrollment pipelines. Now at Viv, her insider perspective on university communities allows her to tactfully handle organizational leadership, internal operations, complex workflows, and supports collaborative client success work. In all that she does, she works to build trust and strengthen relationships that drive success.

With over 15 years in international education, Flannery has guided universities, consortia, government agencies, and nonprofits in 15+ countries to elevate their global communications strategies. From her early days as a lead writer in a U.S. university’s outreach office to her role as content strategist at a global marketing firm, Flannery brings expertise and cultural fluency to every project.

Amanda spent 15 years at The University of Southern Mississippi and finished her time there as director of marketing and enrollment, where she led teams, multichannel campaigns, and became fluent in the art of aligning marketing with university goals. Now at Viv as director of client success, she brings that R1 institutional knowledge to help clients tackle their enrollment challenges and find strategies that actually work. Her approach centers on building genuine partnerships and celebrating wins that make a real difference—because progress deserves a high-five.

Rylee got her start in higher education at Assumption University, where she worked across enrollment, communications, and cross-campus teams to better connect marketing efforts to real student outcomes. She built a reputation for bringing a more personalized, human approach to the enrollment process and making complex work feel more connected and effective. Now at Viv as an account director, she brings that hands-on experience to help clients navigate enrollment challenges and build strategies that actually move the needle. Her approach is rooted in thoughtful strategy, strong partnerships, and a genuine belief in the impact of higher education, because this work matters and so do the students it serves.

Lauren is a digital marketing leader with over 10 years of experience in higher education, specializing in customer acquisition, performance marketing, and maximizing marketing investments. As senior director of digital marketing at Northeastern University, she led enrollment marketing strategies that consistently drove growth. Now a senior consultant, she partners with institutions nationwide to develop integrated, analytics-driven approaches to improve marketing performance and grow enrollment.

Chris has spent over two decades crafting bold, personality-driven designs. Known for his love of typography and branding, he has collaborated with organizations like Wimbledon, McLaren, and Assumption University to build and grow brands with impact.

Colleen is a skilled content writer specializing in messaging, brand storytelling, and strategic communications. At Viv, she crafts compelling content that helps organizations connect with their audiences and achieve their marketing goals. With experience as a fractional CMO, she brings a deep understanding of integrated marketing, having led campaigns and managed teams across startups, higher education, K-12, and healthcare.

Kayla brings a decade of expertise in content marketing, SEO strategy, and paid media expertise to the table. She specializes in crafting compelling, high-visibility narratives and managing the full spectrum of a digital campaign. This includes everything from copywriting and ad budget management to leveraging data to pinpoint growth opportunities. Kayla is a collaborative force, focused on driving results and ensuring a cohesive brand message.

Jackson’s design journey began with Photoshop experiments in high school and evolved into professional work in education and nonprofits. With six years of experience, he specializes in branding, layouts, and infographics, collaborating with clients like The United Way and Northeastern University to bring stories to life visually.

Kjirstin has more than a decade of experience leading creative and strategic campaigns for brands like SC Johnson, General Mills, and Target. She brings a deep understanding of how data, storytelling, and design come together to move audiences. Her background spans account management, creative production, and brand strategy, skills she now applies to higher education research and marketing. She has led market research initiatives focused on reaching Hispanic and multicultural customer segments, helping major brands uncover motivations, behaviors, and media habits that drive engagement and loyalty. At Viv, she connects insight to execution, helping institutions translate research into clear, actionable strategies that inspire connection and drive results.

Dave is a social scientist with expertise in data analysis, strategic planning, and evaluation. Passionate about turning research into actionable insights, he supports Viv’s operational and financial systems with a keen eye for efficiency and impact. A skilled leader, Dave excels at aligning diverse stakeholders around shared goals to drive meaningful progress.

Dylan is a versatile media producer, blending his skills as a director, videographer, and photographer to create compelling, eye-catching content. With experience leading productions nationwide for diverse clients through his company, CBDK Photo, Dylan has also partnered with exceptional organizations like Viv. Known for his excellent communication, adaptability, and joyful approach to content creation, Dylan brings both technical expertise and a collaborative spirit to every project.

Parth is a seasoned paid media advisor with over 5 years of experience driving enrollment growth for higher education institutions across North America. He has led campaigns that achieved up to four times the original lead volume goal. Passionate about performance marketing and tech, Parth specializes in leveraging platforms like Google Ads, Meta, and LinkedIn to optimize student recruitment strategies. His expertise lies in powering enrollment strategies through paid media, ensuring alignment with institutional goals, and delivering measurable ROI.

With 5 years of experience in sales and growth management, Sarah supports Viv’s marketing and sales initiatives through research and outreach. She enjoys building relationships, creating organized systems, and helping institutions tell their unique stories. Driven by curiosity and collaboration, Sarah is passionate about making a meaningful impact in higher education.

Aaron brings more than 20 years of experience in SEO, SEM, and integrated digital strategy, along with an MS in Strategic Technology Management. He helps organizations compete in crowded markets by using data to identify high-value search opportunities and connect with high-intent audiences. At Viv, Aaron focuses on strengthening search visibility and campaign efficiency for graduate and professional programs, ensuring paid and organic strategies work together to capture and convert demand.

With 15 years in graduate admissions and CRM optimization, Helen brings deep expertise in Slate strategy and implementation. She has supported builds across more than 50 programs, including online, hybrid, and in-person formats. Helen excels at turning complex data into actionable insights, streamlining application reviews, and personalizing communications.

Kate is a scholar and educator passionate about fostering dialogue and ethical solutions in complex situations. She has taught ethics, philosophy, and theology at leading institutions, including Boston College and Catholic Theological Union, and has consulted with the MIT Volunteer Consulting Group. As a trained mediator and postdoctoral fellow at Harvard’s Human Flourishing Program, Kate combines her research on community flourishing with Viv’s innovative approach to university alignment and mission-driven marketing. Her expertise in humanities and conflict resolution strengthens institutions and advances their goals.

Steve’s journey into digital marketing began at Johnson & Johnson, where he became an expert in web analytics. Over 25 years, he led large-scale Google Analytics projects, building dashboards that reveal actionable insights. At Viv, Steve ensures accurate lead tracking and equips clients with data tools that clarify enrollment funnels and improve decision-making.

Andrew is a content and creative leader who helps knowledge-led businesses build the engine to tell their story at scale. Over two decades spanning photography, AV production, design, and motion graphics, he brings together strategic thinking with hands-on production craft—finding the story, architecting the system, and seeing it through to a finished product. At Viv, Andrew is systemizing the agency’s own content engine, with a focus on turning its podcast, webinars, and thought leadership into a connected, scalable production system. He is based in Cape Town.

Issabela is a writer, editor, and AI-powered content strategist with a background in data analytics, digital marketing, and content creation. She specializes in transforming complex ideas into clear, engaging stories that connect with audiences across articles, newsletters, websites, and multimedia platforms. At Viv, she combines editorial precision with a strategic, audience-first approach to create compelling content that helps colleges, universities, and education organizations strengthen their brand, engage prospective students, and communicate their impact.

Sindile is a proposal specialist with over 15 years of experience in proposal development, fundraising, business development, and strategic partnerships. She has secured funding from corporate, government, and international donors, and has led the development of high-value proposals across the higher education, nonprofit, and public sectors. Sindile is passionate about turning complex ideas into clear, compelling proposals that help organizations achieve their strategic goals. She holds an MPhil in Business Management from the University of Pretoria and is currently pursuing a PhD focused on inclusive education policy.

Described as an “idea machine,” Brandon enjoys delighting audiences with the written word. His marketing journey began as a student writer for Central College and Bethel University. After honing his skills in the corporate world, Brandon returned to higher education, where he combines strategic insight with creative vision to help clients achieve their goals. He has written for Harvard Magazine, UW-Milwaukee, and National Louis University, among other clients.

Caren is an executive assistant with over six years of experience supporting founders, CEOs, and fast-growing teams. She specializes in executive support, operations, project coordination, and process improvement, helping leaders stay organized, focused, and ahead of priorities. Combining analytical thinking with a proactive approach, Caren builds efficient systems, streamlines workflows, and fosters trusted partnerships that enable teams and businesses to thrive.

Amy is a results-driven marketing and communication professional with 15 years of experience leading strategic initiatives in higher education. At Clarke University, she leads transformative campaigns, including a historic football awareness initiative, record-breaking first-year enrollment efforts, and post-COVID strategies boosting graduate and adult enrollment. She excels in Slate communication strategies, enhancing digital platforms, and creating award-winning content.

Cinthya is a copywriter with an MSc in Digital Marketing and 6+ years of experience making complex topics feel clear and human. At Viv, she writes program pages, alumni stories, and enrollment campaigns for colleges and universities. Her work helps schools appear in search and AI answers and connect with the prospective students they’re trying to reach. When she’s not writing, you’ll find her exploring California’s dog-friendly beaches with her Shiba Inu, Ina, or traveling to a new country.