In a competitive business education landscape, it is not enough to simply list degrees. Prospective students need clear and compelling reasons to choose your programs. Anderson partnered with Viv to audit web content, strengthen SEO, and develop paid strategies that connect the right message to the right audience.
THE UNIVERSITY OF NEW MEXICO
ANDERSON SCHOOL OF MANAGEMENT
Refining Audience Messaging for an Accomplished Business School
Services
- Search Engine Marketing
- Digital + Print Advertising
- Audience Segmentation + Analysis
- Content
- Website + Landing Page Copy
- Social Media Content Creation + Management
- Media & Analytics
More
Anderson School of Management offers an array of undergraduate and graduate degrees focused in business. With Anderson’s partnership, Viv audited its program pages, developed a new SEO strategy, and refreshed all keywords and page copy. Viv also worked with Anderson on a renewed approach around brand awareness, lead generation, and retargeting in paid advertisements. This included working with Liason EMP and Slate partners and products.
THE CHALLENGE
Refining messaging to elevate graduate business programs
One key to success was aligning internal teams around a shared approach to audience engagement.
The Result
Strengthening Strategy and Visibility
Secured a search advertising budget for FY24 after going without one, unlocking new opportunities for digital reach. Built stronger relationships with internal stakeholders through collaborative, educational sessions. Boosted SEO performance on key graduate webpages by refreshing copy and refining keyword strategy.
As a business school at a state public university, we sought out Viv as a consultant specialized in the higher education market to help position us to succeed in our graduate program recruitment efforts. The Viv team has learned quickly and deeply about our programs and created and is executing a multi-faceted strategy to meet our needs. We’re already benefiting from their comprehensive web audit. Viv is an amazing partner and gracious mentor, walking us through their strategy and training us to take the wheel when we’re ready. Their team approach ensures our expectations are met and often exceeded – amazing partners each step of the way.
