The University of Chicago’s Physical Sciences Division (PSD) needed urgent support to reverse lagging domestic graduate applications across several STEM programs, including computer science, financial math, and environmental science. With Fall 2025 enrollment goals fast approaching, time was limited, and their previous agency hadn’t delivered the performance or partnership needed to course-correct.
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PSD was looking for a partner who could quickly understand the complexity of their programs, develop messaging that resonated with a highly qualified audience, and generate quality leads fast, all while lowering their cost-per-lead and improving campaign ROI.
The University of Chicago’s Physical Sciences Division (PSD) partnered with Viv to boost domestic graduate applications across competitive STEM programs, including computer science, financial mathematics, and environmental science. With an urgent need to impact Fall 2025 enrollments, they required a fast and effective turnaround, something their previous agency had failed to deliver.
Viv stepped in to overhaul PSD’s digital marketing strategy. We refined audience targeting, introduced a new creative framework, and revamped campaign architecture. Within the first month, we generated over 100 qualified leads for a single program and lowered cost-per-lead compared to earlier efforts. Over the next 90 days, the campaigns continued to outperform forecasts, hitting and surpassing multiple KPI benchmarks.
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Created a new nurture stream and optimized landing pages
Developed psychographic messaging concepts and translated them into full-funnel ad creative
Conducted a robust competitor audit to identify overlap between program strengths and market demand
Viv built a targeted keyword strategy, media plan, media calendar, and KPI framework
Scripted a new portfolio video to improve user experience across all funnel stages
