With rising pressure on both domestic and international enrollment, Osgoode Professional Development (Osgoode PD) at York University turned to Viv for strategic support across its suite of professional legal graduate programs. The team needed to refocus its digital efforts to better align with high-converting audiences and eliminate inefficiencies caused by legacy campaigns.
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Viv partnered with Osgoode PD to overhaul campaign structures, streamline messaging, and optimize paid media strategy. Emphasis was placed on Canadian audiences and high-intent international markets. Together, we prioritized clarity, performance, and alignment with enrollment likelihood.
Osgoode Professional Development (Osgoode PD) partnered with Viv to bring renewed focus and performance to its digital marketing strategy. With domestic enrollment holding steady and international goals under pressure, Osgoode PD needed a partner who could act quickly and deliver measurable results.
Viv rebuilt the campaign foundation from the ground up by refining audience targeting, eliminating inefficiencies, and optimizing the paid media strategy. Together, we prioritized high-conversion audiences and aligned messaging with enrollment likelihood by region. KPI dashboards, bi-weekly strategy sessions, and in-depth reporting provided clear visibility and ongoing momentum across campaigns.
Rebuilt all paid campaigns with a focus on high-conversion audiences
Maintained and, in some programs, increased domestic enrollment
Developed KPI dashboards to track performance, budget, and efficiency
Conducted bi-weekly strategy sessions and quarterly reporting for continuous improvement
