Webinar Series

When List Buys Aren’t Enough Webinar

The recent webinar from Viv Higher Education and Halda offered a fresh take on how to break free from outdated, one-size-fits-all student search strategies. With test-optional admissions, declining high school graduate numbers, and increasingly crowded marketing channels, traditional tactics just aren’t cutting it.

This fast-paced, strategy-driven session tackled the most pressing challenges in undergraduate enrollment and laid out a smarter approach, one rooted in personalization, smarter data use, and integrated outreach.

Key Takeaways:

• Why the traditional model is broken, and what to do about it

• How to use better data to drive targeting and improve name buys

• Ways to leverage AI for deep personalization at every stage

• Tactics for true integration of digital media, direct mail, and beyond

• How to stand out in a sea of identical communications

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Integrated Growth Planning Webinar

Missed the conversation on smarter, more efficient collaboration in higher ed? Now’s your chance to catch the replay.

In this session, Suzan Brinker, Lauren Wamelink, and Audra DeLaney-Hall introduce the Integrated Growth Planning Model—a practical approach helping institutions:

• Connect strategy to execution for measurable results

• Optimize resources across teams

• Take immediate action with seven proven steps

If your campus is ready to break down silos and drive real, sustainable growth, this webinar is worth your time.

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Navigating Institutional Transitions: A Ten-Step Framework for Higher Education Mergers or Closures Webinar

When tough decisions are on the table, a clear framework can make all the difference.

In this webinar, guest expert Melissa Richards, APR, introduced a practical and thoughtful 10-Step Institutional Transitions Framework to help higher education leaders navigate complex moments—whether exploring strategic partnerships, mergers, acquisitions, or responsible closures.

With so many stakeholders and variables in play, this session offered a structured approach to evaluating options, making informed decisions, and leading with clarity during times of uncertainty.

If your institution is facing difficult crossroads, these ten steps provide a valuable roadmap to move forward with confidence and purpose.

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Ten Things You Can Do Right Now: Maintaining Focus and Momentum in Higher Education During Uncertain Times Webinar

In a time of disruption and uncertainty, taking action can bring clarity. This webinar offered ten practical steps for higher education leaders seeking to maintain focus, stay grounded, and move their institutions forward, even when the path ahead feels unclear.

Led by Suzan Brinker, PhD, Audra DeLaney-Hall, and Kate Jackson-Meyer, PhD, the session emphasized the importance of thoughtful momentum over reactionary survival. It invited leaders to lean into strategic thinking and reclaim a sense of purpose during times of change.

Inspired by the idea that transformation often begins in chaos, the conversation offered tools to help leaders shift from managing the moment to shaping the future.

Whether you are seeking new ideas, steady ground, or just a way forward, these ten actions can help.

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Differentiating Your Brand in a Crowded Market: A Four-Prong Approach to Smarter Higher Ed Marketing Webinar

As student expectations evolve and competition intensifies, differentiation is no longer a nice-to-have. It is essential. But crafting campaigns that resonate with Gen Z and Gen Alpha without sounding transactional or generic takes more than clever copy.

In this session, Dr. Suzan Brinker, CEO and co-founder of Viv Higher Education, and her team introduce a four-prong approach to differentiated marketing that helps institutions build trust, elevate their brand, and drive meaningful results.

This standout presentation from the 2024 AMA Higher Education Symposium explores how to:
• Use market research to uncover what students really want
• Tell radically human stories through personas, psychographics, and video
• Implement high-performing strategies that get 1% better every week
• Align channels, content, and creative for smarter, more intentional outreach

If your institution is ready to move beyond one-size-fits-all marketing and create campaigns that actually connect, this webinar delivers practical tools and a fresh perspective you can apply right away.

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