Category: Strategy

Fostering a Culture of Creativity at Viv Higher Education
CreativeStrategy
Fostering a Culture of Creativity at Viv Higher Education
Using TikTok in Higher Education Marketing: An Interview with Emily Newhall
CreativeStrategy
Using TikTok in Higher Education Marketing: An Interview with Emily Newhall
Building a Landing Page for Higher Education Marketing
ResourcesCRMStrategyMedia
Building a Landing Page for Higher Education Marketing
Quick Wins for Improving Speed-to-Lead in Higher Ed
ResourcesStrategy
Quick Wins for Improving Speed-to-Lead in Higher Ed
There are two things higher education marketers know are key to driving enrollment at their institutions. First, it is imperative to have a robust marketing strategy that attracts leads to your program from a variety of different channels. Second, institutions must have a strong program strategy to ensure that the programs they offer are the ones that reflect what students and their families are looking for. 
Strengths-based management makes our team successful – and you can be our newest addition!
CreativeStrategyHigher Ed Leaders
Strengths-based management makes our team successful – and you can be our newest addition!
Strengths-based management makes our team successful – and you can be our newest addition! By Emily Yanchuck Strength-based management allows teams in the workplace to focus on an individual’s personal strengths and cultivating them through […]
Preparing for the Future of Higher Ed Marketing | A Virtual Strategy Session
MessagingStrategyMedia
Preparing for the Future of Higher Ed Marketing | A Virtual Strategy Session
By Suzan Brinker, PhD What will matter most to prospective students when evaluating colleges and universities in the coming years? In last week’s webinar on preparing for the future of higher education marketing, we tackled […]
Quick Wins for Higher Ed Competitor Research
MessagingStrategy
Quick Wins for Higher Ed Competitor Research
By Suzan Brinker, PhD Colleges and universities are facing tough challenges in the decade ahead, including a decline in high school populations to feed into undergraduate cohorts, a decline in international students due to the […]
Here’s What Adult Learners Look For in an Academic Program
MessagingStrategy
Here’s What Adult Learners Look For in an Academic Program
By Suzan Brinker, PhD Adult learners are attractive prospects to colleges and universities as the undergraduate pool continues to shrink due to demographic trends and a volatile global political climate. Adult learners are defined not […]
The Power of LinkedIn Ads for Graduate Recruiting
StrategyMedia
The Power of LinkedIn Ads for Graduate Recruiting
By Cordelia Miller Whatever your goals for graduate recruiting—from expanding geographical brand awareness for an online program to generating leads for an open house to increasing the quality of your applicants—LinkedIn can help you get […]
How to Deliver the Online Experience Gen Z Students Expect
CRMStrategy
How to Deliver the Online Experience Gen Z Students Expect
By Cordelia Miller We all know that in today’s rapidly changing world, marketers–especially those working with younger populations–have to adapt to new digital platforms, or risk irrelevance. This is especially true in higher ed, where […]
How CRM Can Help Increase Application Quality and Yield in Higher Ed
CRMStrategy
How CRM Can Help Increase Application Quality and Yield in Higher Ed
By Cordelia Miller Throughout this series of blog posts on CRM best practices in higher ed, we’ve focused on how customer relationship management software can help future-proof your school—essential in today’s changing world. And what […]
How to Make Your Landing Page Stand Out to Prospective Students
Strategy
How to Make Your Landing Page Stand Out to Prospective Students
By Cordelia Miller In higher education, as in traditional consumer marketing, landing pages can be a valuable tool to capture prospects who come in through social and paid media, thereby building your email list and […]
3 Tips for Higher Ed Email Nurture Marketing
Strategy
3 Tips for Higher Ed Email Nurture Marketing
By Cordelia Miller When potential students visit your institution’s website, an email nurture stream can keep them engaged with the programs you offer–keeping your institution top of mind for them.  Above all, the email nurture […]
Best Business School Websites
NewsResourcesStrategy
Best Business School Websites
3 Higher Ed Value Props for a Recession
NewsResourcesStrategy
3 Higher Ed Value Props for a Recession
By Suzan Brinker, PhD In higher education, especially on the graduate side, weaker job markets have historically meant higher demand for university degrees. As the Covid-19 pandemic continues, ushering in an economic recession, the following […]