Category: Strategy

There are two things higher education marketers know are key to driving enrollment at their institutions. First, it is imperative to have a robust marketing strategy that attracts leads to your program from a variety of different channels. Second, institutions must have a strong program strategy to ensure that the programs they offer are the ones that reflect what students and their families are looking for. 

Strengths-based management makes our team successful – and you can be our newest addition! By Emily Yanchuck Strength-based management allows teams in the workplace to focus on an individual’s personal strengths and cultivating them through […]

By Suzan Brinker, PhD What will matter most to prospective students when evaluating colleges and universities in the coming years? In last week’s webinar on preparing for the future of higher education marketing, we tackled […]

By Suzan Brinker, PhD Colleges and universities are facing tough challenges in the decade ahead, including a decline in high school populations to feed into undergraduate cohorts, a decline in international students due to the […]

By Suzan Brinker, PhD Adult learners are attractive prospects to colleges and universities as the undergraduate pool continues to shrink due to demographic trends and a volatile global political climate. Adult learners are defined not […]

By Cordelia Miller Whatever your goals for graduate recruiting—from expanding geographical brand awareness for an online program to generating leads for an open house to increasing the quality of your applicants—LinkedIn can help you get […]

By Cordelia Miller We all know that in today’s rapidly changing world, marketers–especially those working with younger populations–have to adapt to new digital platforms, or risk irrelevance. This is especially true in higher ed, where […]

By Cordelia Miller Throughout this series of blog posts on CRM best practices in higher ed, we’ve focused on how customer relationship management software can help future-proof your school—essential in today’s changing world. And what […]

By Cordelia Miller In higher education, as in traditional consumer marketing, landing pages can be a valuable tool to capture prospects who come in through social and paid media, thereby building your email list and […]

By Cordelia Miller When potential students visit your institution’s website, an email nurture stream can keep them engaged with the programs you offer–keeping your institution top of mind for them.  Above all, the email nurture […]

By Suzan Brinker, PhD In higher education, especially on the graduate side, weaker job markets have historically meant higher demand for university degrees. As the Covid-19 pandemic continues, ushering in an economic recession, the following […]