Category: Messaging

By Suzan Brinker, PhD What will matter most to prospective students when evaluating colleges and universities in the coming years? In last week’s webinar on preparing for the future of higher education marketing, we tackled […]

By Cordelia Miller Zoom school, social isolation, and constant worry over a deadly pandemic—it’s no surprise that mental health has been at the forefront of the national conversation around education for the last year and […]

By Suzan Brinker, PhD Colleges and universities are facing tough challenges in the decade ahead, including a decline in high school populations to feed into undergraduate cohorts, a decline in international students due to the […]

By Suzan Brinker, PhD Adult learners are attractive prospects to colleges and universities as the undergraduate pool continues to shrink due to demographic trends and a volatile global political climate. Adult learners are defined not […]

By Cordelia Miller Since President Biden’s January 2021 inauguration, his administration’s push for action toward sustainability in the face of climate change has been a major part of our national conversation. In contrast to the […]

By Cordelia Miller Please note that this post was written in May 2021 as the situation around coronavirus continues to rapidly evolve. As many parts of the country and the world breathe a sigh of […]

By Cordelia Miller Even in the early days of last March, few in higher education could have predicted just how much the Covid-19 pandemic would affect the way that institutions have approached teaching and learning […]

By Suzan Brinker, PhD Higher ed communicators are well aware of the challenge they are currently facing – the need to engage the campus community and drive applications into the funnel during a global pandemic. […]