The Youth Impact Lab at Babson College developed a one-of-a-kind certificate program for secondary educators interested in learning about teaching entrepreneurship.
Youth Impact Lab
at Babson College
Inspiring Entrepreneurship Educators Around the Globe
Services
- Search Engine Optimization
- Competitor Research
- Audience Segmentation + Analysis
- Website + Landing Page Copy
- Nurture + Broadcast Emails
- Social Media Content Creation + Management
Babson College, the top-ranked school for entrepreneurship for over two decades, is home of the Youth Impact Lab, which gives teachers the tools to instill an entrepreneurial mindset in their students. We helped the Youth Impact Lab foster new relationships with educators and drive enrollment for a new program.
THE CHALLENGE
Quality leads on a budget
It was crucial for the program to fill an upcoming session of the certificate, but to also build a pipeline of leads for future iterations of the program on a limited budget.
THE WORK
Full Funnel Marketing
Viv’s strategy for the Youth Impact Lab spanned the entire marketing funnel. We fostered awareness through building a LinkedIn targeting strategy and an international InMail send.
The Youth Impact Lab’s site was in need of an update. We made it easier to find and navigate by conducting SEO research and drafting new site copy. Finally, we promoted a webinar and gated content pieces through email and social media.
The Results
56.4%
open rate across a LinkedIn InMail campaign targeting domestic and international audiences
66%
of program applicants were leads generated from LinkedIn InMail
111
registrants for a webinar hosted by the Youth Impact Lab Director Beth Goldstein
I was thrilled with the work Viv did to develop and execute a strategic marketing campaign for our educator program. They went beyond the call of duty to support our team, providing us with exceptional market insight, creative communication and marketing methods, and continuous support throughout the entire initiative. They are an impressive marketing firm and demonstrated true customer support and engagement. I can’t wait to work with the team again.
